Between 2006 and 2017, Barry Blumberg played an integral role in the development of Smosh, which began as two guys making silly videos in a bedroom and evolved into a full-fledged network of comedic content. Blumberg left his post as Chief Content Officer of Defy Media last year, leaving us wonder what he would do next.
Now we know. According to Variety, Blumberg has been working since February as the Chief Content Officer of Mammoth Media, a mobile media company that has launched multiple apps aimed at Gen Z consumers.
As Mammoth’s CCO, Blumberg will oversee the company’s content operations, which will be spread across multiple platforms. Mammoth’s Wishbone app is based around polls, while its Yarn app is one of several up-and-coming apps that features “chat stories” — fast-paced narratives that are displayed as message threads.
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Mammoth recently raised a $13 million funding round led by Greylock Partners, and the range of content it plans to produce is wide. “It’s anything that can entertain beyond games,” Mammoth CEO Benoit Vatere told Mashable in February. “Because of the behaviors we see on mobile, we have to be short, or shorter than short.”
In his new gig, Blumberg is reporting to Vatere. “I have loved the digital space because of the more direct connection between a diverse array of creators and their audiences,” Blumberg said. “Nowhere is this more prevalent than in mobile, and I’m tremendously excited by the prospects for this at Mammoth Media.”
Thanks in large part to Blumberg’s work, the Smosh brand has displayed remarkable longevity. For more than a decade, it has consistently ranked as one of the top-ten most-subscribed YouTube channels. Given Blumberg’s track record, we’re excited to see what Mammoth has in store.
