[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week, the top five channels in the U.S. Top 50 all received more than 300 million weekly views. Nine more channels cracked 200 million, and the remaining 36 all finished above 100 million.
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Here are some channels worth knowing about from among the nine-digit viewership club:
Chart Toppers
Cocomelon – Nursery Rhymes is still having a perfect 2023 in the U.S. Top 50. In all of the American charts we have released thus far this year, the California-based animation hub has claimed the #1 spot. Cocomelon held onto that distinction during the third week of March, when it picked up 652.2 million weekly views. The excitement will continue for Cocomelon in April, when it could wind up with 160 million subscribers on its primary YouTube hub.
The McFive Circus took the #2 spot in the latest U.S. Top 50. It was an unprecedented finish for the Florida-based family channel, which only managed to reach 21st place in last week’s all-American ranking. As its name implies, The McFive Circus is known for aerial acrobatics, and those maneuvers have vaulted the quintet to a new echelon of viewership. Their channel counted 417.9 million views during the week that was.
BigSchool landed in third place in the U.S. Top 50. It was the second-straight top five appearance for the short-form hub, which delivers meme-filled animations that are often set in the world of Minecraft. That concept did wonders for BigSchool during the third week of March, as the channel pulled in 388.4 million weekly views. If BigSchool can keep up its current pace, it will surpass five billion lifetime views and ten million subscribers over the next few weeks.
Omar Raja – ESPN is up next in the U.S. Top 50. The founder of the Warner Media-owned House of Highlights brand has left that hub in order to share Shorts on behalf of ESPN. Thanks to a big sports week (March Madness! World Baseball Classic! UEFA Champions League!), Raja delivered a strong showing in our charts. He amassed 343.6 million weekly views to reach fourth place in our ranking of U.S.-based channels. Now that’s a cinderella story.
That Little Puff rounds out this week’s U.S. top five. The adorable cat chef is still one of the biggest draws on YouTube Shorts, where Puff videos scooped up 306.3 million weekly views over our latest seven-day measurement period.
Top Gainers
If you haven’t played with water balloons since you were a kid, you might want to take a page out of David Beck‘s book. The short-form creator is showing the world that liquid-filled projectiles are fun for adults — and worthy of millions of short-form views.
Beck tags his videos as ASMR content, and they fit that description reasonably well, even if they’re messier than your typical whisper video. With a few rubs, taps, and cuts, Beck delivers a medley of sounds and colors. All he needs to make that synesthetic magic is a few tightly-wrapped balloons and some dyed water.
Each of Beck’s videos has its own surprises. He stacks balloons like Matryoshka dolls to create rainbow patterns, cuts balloons open to reveal scaled designs, and fills ice sculptures with colored dyes — all in the name of a “relaxing” break. Beck has broken hundreds of vividly-decorated water balloons on his YouTube Shorts channel, and yet every time the next video starts, he always seems to have a fresh pair of kicks.
https://www.youtube.com/watch?v=moYs19yD87E
The viewership on Beck’s videos helps explain how he is able to maintain such a big footwear budget. During the third week of March, the Shorts creator scooped up 117.4 million weekly views, which put him in 43rd place in the U.S. Top 50. He increased his traffic by 34% week-over-week, and he now reaches more than four million subscribers on his primary YouTube hub. With an audience like that, you can afford plenty of Nikes.
The intersection of balloon hacks and ASMR is ripe territory, so there’s plenty of room for Beck’s channel to keep growing. There’s always a chance that his viewership bubble will burst, but this colorful creator seems to have his experiments under control.
Channel Distribution
This week, there are 36 YouTube Shorts channels in the U.S. Top 50.
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