Yahoo Finance has its first creator partnership: It’s tapped former Wall Street analyst and associate turned digital content creator Ross Mac to join its new “premium experience” as a contributor.
That “premium experience,” announced this morning, includes exclusive video series, podcasts (including a partnership with long-running business podcast Morning Brew), and news articles, plus data on stocks and financial analysis tools. Some of it is free to access (with an account), but there are also paid subscription tiers.
And, of course, it’s also adding content creators, with the goal of “supplementing its talent line up with rising star creators,” Yahoo said.
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“The combination of traditional journalists and creators is unique in the financial space and will start with the creator of the Maconomics brand, Ross Mac, who will contribute to on-air segments, explainer videos, and more,” the company added.
Mac, who was a sales analyst with Morgan Stanley and an associate at Grosvenor Capital Management before becoming a full-time content creator in 2019, now has around 80,000 followers on both Instagram and TikTok, and hosted a YouTube series, Maconomics, for REVOLT (2.8 million subscribers). He also appeared on Netflix‘s Get Smart with Money. A rep tells us his goal is to “close the racial wealth gap by providing financial advice to communities who traditionally do not have access to this information.”
He’s contributed to Yahoo Finance previously, but under this new partnership will make regular appearances on “shows that cover investing news and personal finance tips for everyday investors,” per a press release.
This is just the first of Yahoo Finance’s planned creator partnerships. It didn’t say who might be joining the roster, but finance creators on YouTube, TikTok, Instagram, and more might want to be on the lookout for opportunities to collab as Yahoo gets into this new venture.
