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Indian channels are dominating the Global Top 50.
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The most populous nation in the world contributed 15 channels in this week’s Global Top 50; no other country was able to equal that number. The list of Indian chart-toppers includes the #1 channel in the ranking and a few unusual hubs.
Chart Toppers
Anaya Kandhal is still #1 in the Global Top 50. The family-oriented channel has used its success on YouTube Shorts to outpace the competition for four straight weeks. Over our latest seven-day measurement period, the Kandhal family’s primary channel received 732.1 million weekly views. Though that represented a slight decrease over the previous week, Anaya is still on top of the world. If she maintains that distinction next week, she’ll rank #1 throughout the entire month of April.
T-Series has served as the runner-up behind most of Anaya Kandhal’s #1 finishes, and this week is no different. The Indian record label wound up just behind its short-form compatriot even though it collected 685.3 million weekly views and increased its traffic by 12% week-over-week. T-Series is still getting more weekly views than MrBeast, but the South Asian hub will lose its YouTube subscriber crown if its recent call for followers fails to blunt Jimmy Donaldson’s challenge.
Justin Flom enjoyed one of his biggest weeks on YouTube and worked his way back into the global top five in the process. The magician has become a short-form sensation thanks to his keen understanding of online video trends and best practices for vertical formats. With a steady stream of YouTube Shorts uploads, Flom brought in 538.6 million weekly views. That was more than twice as much traffic as his previous seven-day sum, and as a result, Flom jumped from 43rd place in the world all the way up to third.
Another family channel aimed at young viewers on the Indian subcontinent has earned a fourth-place finish in the Global Top 50. Lately, KL Bro Biju Rithvik has been overshadowed by Anaya Kandhal, but the former #1 in the Global Top 50 surged back up to fourth after enjoying a week-over-week traffic bump of 23%. That boost brought KL Bro Biju Rithvik up to 519.7 million weekly views. Its lifetime viewership now includes more than 35 billion views on its primary YouTube hub.
The geeta gurjar made it four Indian channels in this week’s global top five. Last week’s #3 dropped two spots despite picking up 474.6 million weekly views, most of which came on YouTube Shorts.
Top Gainers
As this week’s top five shows, Indian channels are currently sitting pretty in our charts. By appealing to billions of non-English speakers in the South Asian region, these channels have pulled in views at rates few channels can match.
But not all of the Indian chart standouts are as easy to understand as Anaya Kandhal. Piyuansh, for example, is not a typical family channel. Rather, it’s some sort of hybrid between a cooking show, a prank channel, and an “oddly satisfying” hub.
The stars of Piyuansh are two guys who find strange ways to save time on kitchen prep. They crush ginger using a pulldown machine, slice a watermelon on barbed wire, and pulverize ingredients under the wheels of their car — and that’s just in one video!
It may seem impractical to turn your car on just to get a fine grind on your spices, but people seem to love Piyuansh’s “viral kitchen” fare. The duo’s most-watched Short has been seen more than 139 million times, and it features a lot of the same “hacks” (quotations mine) that show up in other Piyuansh clips. Now I want to try the “fried egg on the tractor” thing.
Piyuansh’s tried-and-true formula delivered a big haul of views during the third week of April. The India-based channel collected 250.5 million weekly views, which was a big enough total to reach 41st place in the Global Top 50. Piyuansh could give itself a leg up by collaborating with other creators in the Shorts ecosystem, but they should choose their partners wisely. For example, I have a feeling the channels that talk about food waste are not going to want these guys anywhere near the pantry.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- toIndia: 15 channels in the Top 50.
- United States: 14 channels in the Top 50.
- Hong Kong and Russia: 3 channels in the Top 50.
- Canada and Japan: 2 channels in the Top 50.
- Bangladesh, Belgium, El Salvador, Indonesia, Mexico, Pakistan, Peru, South Korea, Turkey, United Arab Emirates, and Vietnam: 1 channel each in the Top 50.
This week, 37 channels in the Top 50 are primarily active on YouTube Shorts.
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