Bob Does Sports, the self-dubbed home of “brilliantly dumb sporting adventures” hosted by Robby Berger, Joey Coldcuts, and Fat Perez, has launched its own tequila line.
Have a Day–named after the channel’s longtime catchphrase–is a ready-to-drink tequila brand formulated in partnership with Chido Premium Tequila Cocktails. The Bob Does Sports boys (who’ve amassed 5.5 million followers across platforms and over 135 million views on YouTube alone) worked with Chido to create flavors that specifically remind them of their fanbase.
The two debut flavors are: Georgia Peach, which the boys describe as an “absolute banger”; and the summery Watermelon Wave.
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“As the ‘Day Ones’ know, some of our all-time favorite episodes featured alcohol. Who remembers the ’18 beer challenge’? We…don’t, but it was actually one of our very first viral episodes–which really set the tone for the trajectory of the show from that moment on,” Berger said in a statement. “We felt it was paramount to create a drink that encapsulated that feeling. Something that takes the edge off, tastes amazing, and makes you want to really enjoy the moment. With world-class product manufacturers and formulators at our disposal through the Chido team, after years of preparation, perhaps doing something like this might not be as crazy as it sounds.”
Bob Does Sports launched online sales for Have a Day May 1, and the debut supply has already sold out. But for those who still want a sip, never fear: cans are coming to various retail stores throughout 2024.
Bob Does Sports has had a big year. Last July, it (along with owner Doing Things Media) introduced a merch line, Breezy Golf, that’s racked up seven-figure sales to date. It also opened up its own lounge within the Five Iron Golf location in Manhattan’s Herald Square, and has held golf tournaments across the U.S. with its events arm, Breezy Invitational.
