Recent Headlines

• Twitch says its ads–both pre- and mid-roll–aren’t getting longer. Viewers say otherwise.

  On June 25, Bussey tweeted a screenshot of a conversation he had with Twitch Support, where a staffer told him pre-rolls can now be up to 90 seconds long (a jump from 30 seconds), and that mid-rolls may be as long as 4 minutes.

  
• Have you heard? A ‘Dead Meat’ meetup, Jake Paul’s re-raise, and the TikTok farlands.

  The 'Dead Meat' horror awards get theatrical, Jake Paul levels up the Anti Fund, and the TikTok Farlands appear on the horizon.

  
• YouTube Shorts has a new look that removes distractions and dislikes

  YouTube Shorts is taking cues from the long-form version of the platform by adding focus features and removing the dislike button.

  

• Twitch partners with Soundcloud to put a new spin on DJ sets
• Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge
• YouTube creator content now appears in 25% of AI chatbot responses
• The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.