Creator commerce platform ShopMy has introduced Spotlights, a product that generates paid ads based on existing content.
Recent Headlines
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Creator content is becoming paid media thanks to ShopMy’s new product
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TikTok wants creators to see green: Its latest fintech feature will pay them for brand deals within 30 days
On top of the regulation and assurance that (hopefully) comes with having payments mandated by the platform, TikTok says creators will get paid faster than the standard net 60 or 90.
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Facebook goes back to the Forum age with its new app
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Let’s go to the highlight reel: Twitch is helping creators turn their Clips into stream “recaps”
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The Academy is all-in on YouTube’s Oscars broadcast: “It almost feels risky not to do it”
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/27/2026
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Creators
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Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right?
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When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.
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Keith Lee just made his first restaurant investment
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Dropout and its comedians are starring in an episode of ABC’s ‘The Rookie’
TikTok
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Meta’s ads asked TikTok to follow its lead on safety. TikTok rejected them.
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TikTok has new ways to comment (that make it feel more like Instagram)
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TikTok is bringing the battle for sports fan attention back to the NFL gridiron
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The internet is waxing nostalgic, so TikTok’s song of the summer is a blast from the past
YouTube
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As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube
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The BBC is joining forces with YouTube to make original shows combating disinformation (Report)
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YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need
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Top 100 Most Subscribed YouTube Channels Worldwide • August 2025

























