Recent Headlines

• “In the Mix” shows off TikTok’s pop music power. What can it do as a podcast?

  TikTok wants to use its commanding position in the recording industry to assist its podcast push. Can it stay 'In the Mix'?

  
• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases

  For kids in Generation Alpha, YouTube is far and away the most important platform, and it drives many purchases as a result.

  
• YouTube’s first video belongs in a museum. Now it’s in one.

  "Me at the Zoo," the first video ever uploaded to YouTube, is now on display at the Victoria and Albert Museum in London.

  

• Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product
• Spotter is bringing its Showcase back to New York to build buzz around “Creator TV”
• Crocs’ new sales strategy? A five-part microdrama
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 02/15/2026