Recent Headlines

• Syracuse University’s first-of-its-kind creator economy program takes shape

  Syracuse University is promoting new programs and academic initiatives as it builds its new Center for the Creator Economy.

  
• YouTube dominates TV screens, but are those viewers paying attention?

  A report from TVision claims that premium streamers like Netflix command more attention on TV screens than YouTube does.

  
• Moose Toys brings in Mark Rober, Salish Matter

  In the last couple days, Moose Toys has unveiled partnerships with both Mark Rober and Salish Matter. These two creators are among YouTube's top talent in very different niches (Rober, a former NASA engineer, is firmly STEM, while Matter is challenge and teen lifestyle) but they have one thing in common: each has a development deal with Netflix.

  

• A “Familee Day” in New Orleans will turn the “Keith Lee effect” into a brand-building tool
• Ad breaks during your breaks: Twitch is testing pause ads
• Little Dot’s new data digs into YouTube viewer habits across video lengths (and what happens when the algorithm changes)
• Cowabunga! In YouTube’s ‘kidslop’ era, ‘Teenage Mutant Ninja Turtles’ could be a perfect fit.