Recent Headlines

• Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows

  
• Dude Perfect enters the Mouse House to deliver content “inspired by Disney franchises and events”

  A partnership between Dude Perfect and Disney will involve YouTube videos inspired by Mouse House IP and activations at major events.

  
• MrBeast’s toy line is crossing over into the Roblox universe

  MrBeast Lab, the retail line launched by Jimmy Donaldson and Moose Toys, is taking over a game in the Roblox universe.

  

• YouTube is reportedly planning to challenge Spotify in a new area: audiobooks
• TikTok says yes to more creator-led microdramas from Made By Us and HOORAE
• Top 5 Branded Videos of the Week: Is this thumbnail culture?
• An encounter between hololive’s VTubers and Critical Role’s voice actors is rolling out