As microdrama apps like ReelShort and DramaBox sap mobile watch time from streamers like Netflix and Amazon Prime Video, YouTube could edge ahead by combining its top-of-the-food-chain TV viewership with the trendy short format.
Recent Headlines
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YouTube wants you to pump its TV watch time with microdramas
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Moonbug is in its era of “Big Feelings” as it launches “fully integrated music company”
Moonbug's Big Feelings Music company will connect kid-friendly artists (think Snopp Dogg's Doggyland) with creators like Blippi.
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Sam and Colby are bringing their annual Halloween spectacle to Netflix
Sam and Colby's "Hell Week" is one of YouTube's biggest annual spectacles. In 2026, it will be on Netflix as well.
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Meta bets on $1,300 VR glasses that can play YouTube, ESPN, Peacock, and much more
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“YouTube is the greatest casting call of all time”: Paul Telner on why Hollywood’s creator IP gold rush is years in the making
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The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.
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OpenAI needs more creator products. Patreon’s Co-Founder will develop them.
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Creators
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Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right?
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When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.
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Keith Lee just made his first restaurant investment
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Dropout and its comedians are starring in an episode of ABC’s ‘The Rookie’
TikTok
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Meta’s ads asked TikTok to follow its lead on safety. TikTok rejected them.
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TikTok has new ways to comment (that make it feel more like Instagram)
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TikTok is bringing the battle for sports fan attention back to the NFL gridiron
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The internet is waxing nostalgic, so TikTok’s song of the summer is a blast from the past
YouTube
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As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube
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The BBC is joining forces with YouTube to make original shows combating disinformation (Report)
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YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need
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Top 100 Most Subscribed YouTube Channels Worldwide • August 2025

























