More than 20 million videos are uploaded to YouTube every single day from millions of people around the world--and one of the platform's biggest tasks is making sure all that UGC meets its content guidelines (and thus keeps advertisers happy and willing to spend their marketing budgets with Google).
Recent Headlines
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YouTube clarifies that creators can’t monetize “generic or repetitive content,” content that’s “unsatisfying or off-putting,” or content with fake AI “experts”
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Will Netflix’s $100 million Jay Shetty deal allow it to upstream YouTube?
Netflix paid a lot of money to take Jay Shetty's 'On Purpose' podcast away from YouTube. Is that distribution strategy viable?
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 07/12/2026
Soccer fans are watching their channels soar during the FIFA World Cup, but Erling Haaland's hub is flying high, too.
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Creators
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Iron Lung made $50M. Should be easy for Markiplier to put it up for sale on YouTube, right?
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When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.
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Keith Lee just made his first restaurant investment
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Dropout and its comedians are starring in an episode of ABC’s ‘The Rookie’
TikTok
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TikTok’s new ad product helps brands distribute and scale their microdramas
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On your marks: TikTok, Strava establish six-digit fund for running creators
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Creators love collectibles, so TikTok is launching World Cup trading cards
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With a live stream of the Pope’s Sagrada Familia visit, TikTok becomes part of history
YouTube
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As Netflix snatches up gobs of creator content, its long-running show ‘Somebody Feed Phil’ is jumping ship to YouTube
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The BBC is joining forces with YouTube to make original shows combating disinformation (Report)
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YouTube’s new advocacy group is telling the U.K. government why creators are important–and what support they need
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Top 100 Most Subscribed YouTube Channels Worldwide • August 2025

























