Recent Headlines

• Here’s how Collab used licensed clips and human voiceovers to turn Rufus Goodboy into YouTube’s best-in-show animal compilation channel

  McFadden, who co-founded Collab in 2012 alongside his brothers James and Tyler, is the business's Chief Creative Officer--and a content creator himself. He's been making comedy content for about as long as YouTube has existed, and says his passion for it is (like Collab itself) a family business.

  
• Markiplier thinks GoPro’s new $699 camera is the key to accessible filmmaking. (Also, he’s now GoPro’s biggest shareholder.)

  
• As AI becomes more powerful, Google cautions YouTube advertisers not to lose their human touch

  YouTube and Google offer a lot of AI-powered tools for advertisers, but brands are advised to maintain their humanity within their spots.

  

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• Good Good CEO says he’s fired the people responsible for driver ad, and he’s mad at Callaway, too