Recent Headlines

• Creators are finally getting an official Small Business Administration classification, making it much easier for them to access loans, grants, and more

  We've seen a few independent companies pop up with the explicit purpose of supplying creators liquid cash injections to fund their upcoming projects (often in exchange for back-catalog licensing rights and/or a share in future profits), but getting help from a longstanding, regulated organization like the SBA could allow creators truly sturdy footholds as they build their content empires--or simply get to a place where they can pay themselves and their teams a dependable living wage.

  
• Have you heard? Creator ‘Jeopardy!’ returns, Baby Shark meets Dr. Seuss, and Electrify powers up.

  'Jeopardy!' brought back its YouTube edition, Baby Shark dropped a Halloween collab with Dr. Seuss, and Electrify added two execs.

  
• Here’s some advice: LinkedIn has a new monetization product built around consulting sessions

  Among a host of new platform updates, LinkedIn has introduced Advice Sessions, which lets creators monetize their consulting activities.

  

• TikTok Shop promises many Happy Returns as holiday season sales ramp up
• Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows
• Dude Perfect enters the Mouse House to deliver content “inspired by Disney franchises and events”
• MrBeast’s toy line is crossing over into the Roblox universe