Recent Headlines

• YouTube’s new public viewcounts over-report actual engagement by 40%

  "Feed surfaces" like homepage hovering, "up next" autoplay, and recommended shelves produce a whopping 38% of all public views across YouTube.

  
• Have you heard? Another YouTuber on Netflix, Dude Perfect’s CEO shuffle, and a cow gamer.

  Travel vlogger Drew Binsky is on Netflix, Dude Perfect's CEO is stepping down, and a cow is playing 'Eve Online'.

  
• Bottoms up! Google is bringing personalization to alcohol ads on YouTube.

  Google is changing its advertising policy regarding alcoholic beverages. YouTube as for those products will get personalization options.

  

• TikTok has new ways to comment (that make it feel more like Instagram)
• GTA RP Week returns to Twitch, with Rockstar promoting “the next evolution of the GTA 5 roleplay community”
• After spending decades in Hollywood, UTA’s Co-Founder has a new gig: A call-in show on Twitch.
• A fresh creative team will lead Skibidi Toilet into the future