No thank you, Elon Musk, MrBeast will not be uploading his videos to “X.”
At least, not for now.
It’s no secret X (formerly Twitter, RIP) desperately needs to make money. And Musk was evidently hoping to capitalize on one of YouTube’s biggest moneymakers: After someone called “DogeDesigner” tweeted at MrBeast, asking him to upload his YouTube videos on X, Musk chimed in, saying, “Yeah.”
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MrBeast responded just a couple hours later explaining exactly why–unlike Paris Hilton–he’s not looking to sign a content deal with X anytime soon. Or even casually upload there.
“My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it,” he said. X has been paying some people subscribed to X Premium (formerly Twitter Blue) shares of ad revenue from their posts for a few months now. We still don’t know how payouts are calculated, and the payout amounts posted publicly appear far below what creators could make on, for example, YouTube.
But all is not lost for X. MrBeast went on to say that he’s “down […] to test stuff once monetization is really cranking.”
Given X’s financial woes (worsened by advertisers leaving in November after Musk endorsed an antisemitic conspiracy theory), it’s not clear if that day will ever come.
