Ryan Trahan is now a candy man.
And, in typical Trahan fashion, he announced his collaboration with self-dubbed “widly impossible” candy brand JOYRIDE via epic cinematic journey. In a five-minute YouTube upload called My last video, Trahan is the last man on Earth, striving ever onward, battling the great unknown in one final daring attempt…to make a sugar-lite candy with no artificial ingredients.
As the video’s finale (after cameos by Trahan’s wife Haley Pham, MrBeast, and Colin & Samir, btw), Trahan unveils Joyride’s new sour strips, which come in four flavors: strawberry, pink lemonade, blue raspberry, and green apple.
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“Y’all know I love candy, but all of the top brands are packed with horrible ingredients,” he says in the video. “They taste good, but a regular blue sour strip is basically built in a science lab. Our candy can’t even look like theirs because we don’t use fake anything. Like, anything.”
He was responsible for “steering development, packaging, and merchandise creation” for the strips, his team says.
Joyride strips have 4 grams of sugar per serving–around 80% less sugar than other brands, the company says. They’re also plant-based.
Right now, the only way to get the sour strips is by going online and getting a four-pack sampler of all the flavors for $25. But Trahan hopes that’ll change.
“For the next 30 days, limited time, you guys get to vote on the best flavor,” he says, adding that the winning flavor will “go into mass production and hopefully into retailers like Target and 7-Eleven. That’s my crazy dream. Sue me. Don’t sue me, actually. Please don’t sue me.”
