Branded Entertainment

• TikTok’s new ad product helps brands distribute and scale their microdramas
• To engage with collectors who are big spenders, Fanatics launched a slate of originals

  Fanatics has launched an original programming slate filled with celebrity-driven series centered on card collection.

  
• With 210 brands active on Roblox, top games have become the hot new IP

  Brands are looking to integrate themselves into Roblox experiences, so Super League acquired an interest in Hide or Die.

  
• How BEN’s Influencer-Measuring AI “Brings Science To The Art Of Advertising”

  For influencer marketing to work, a brand must partner with the right influencer. And to find that influencer, BEN is leveraging AI.

  
• Influencer Marketing Is Changing. Here’s What BEN Thinks Is Critical For Success.
• SeatGeek Paid For Tiny Meat Gang’s “Broke Bitch” Music Video–And They Want You To Know It
• Chipotle’s TikTok #Boorito Halloween Campaign With DreaKnowsBest, The Stokes Twins Surpasses 2 Billion Views
• David Dobrik Swipes Right On Branded Courtship With Dating App ‘Bumble’
• James Charles Spills Savvy Brand Deal With Ole Henriksen — And Some Tea To Boot
• Pentatonix Kicks Off Yearlong Brand Deal With RCA Electronics
• Beauty Giant Estée Lauder Now Allots 75% Of Its Digital Marketing Budget To Influencers
• Which Sports Brands Have Been Viewed The Most In 2019 So Far?