Branded Entertainment

• With 210 brands active on Roblox, top games have become the hot new IP
• How BEN’s Influencer-Measuring AI “Brings Science To The Art Of Advertising”

  For influencer marketing to work, a brand must partner with the right influencer. And to find that influencer, BEN is leveraging AI.

  
• Influencer Marketing Is Changing. Here’s What BEN Thinks Is Critical For Success.

  
• SeatGeek Paid For Tiny Meat Gang’s “Broke Bitch” Music Video–And They Want You To Know It

  SeatGeek paid for Tiny Meat Gang’s new music video--and they want you to know it.

  
• Chipotle’s TikTok #Boorito Halloween Campaign With DreaKnowsBest, The Stokes Twins Surpasses 2 Billion Views
• David Dobrik Swipes Right On Branded Courtship With Dating App ‘Bumble’
• James Charles Spills Savvy Brand Deal With Ole Henriksen — And Some Tea To Boot
• Pentatonix Kicks Off Yearlong Brand Deal With RCA Electronics
• Beauty Giant Estée Lauder Now Allots 75% Of Its Digital Marketing Budget To Influencers
• Which Sports Brands Have Been Viewed The Most In 2019 So Far?
• Ryan Toys Review Scrubs Up With Colgate For Children’s Oral Care Collection
• Glad Challenges YouTube Vet Grace Helbig To Create An Instagram-Worthy Dish While Offroading