Branded Entertainment

• Will they or won’t they? The Chicago Cubs’ TikTok rom-com could be a punchline or a sign of the times.
• TikTok’s new ad product helps brands distribute and scale their microdramas

  As microdramas become a hot format for brands, TikTok is adding a "Mini Dramas" tool to its Growth Max ad product.

  
• To engage with collectors who are big spenders, Fanatics launched a slate of originals

  Fanatics has launched an original programming slate filled with celebrity-driven series centered on card collection.

  
• With 210 brands active on Roblox, top games have become the hot new IP

  Brands are looking to integrate themselves into Roblox experiences, so Super League acquired an interest in Hide or Die.

  
• How BEN’s Influencer-Measuring AI “Brings Science To The Art Of Advertising”
• Influencer Marketing Is Changing. Here’s What BEN Thinks Is Critical For Success.
• SeatGeek Paid For Tiny Meat Gang’s “Broke Bitch” Music Video–And They Want You To Know It
• Chipotle’s TikTok #Boorito Halloween Campaign With DreaKnowsBest, The Stokes Twins Surpasses 2 Billion Views
• David Dobrik Swipes Right On Branded Courtship With Dating App ‘Bumble’
• James Charles Spills Savvy Brand Deal With Ole Henriksen — And Some Tea To Boot
• Pentatonix Kicks Off Yearlong Brand Deal With RCA Electronics
• Beauty Giant Estée Lauder Now Allots 75% Of Its Digital Marketing Budget To Influencers