Snapchat

• Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”
• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention

  Snapchat joined the other NewFronts presenters that embraced a "full-funnel" approach to creator marketing.

  
• Snapchat is handing out “Snappy Awards” to some of its top-performing creators

  Comedian and actor Matt Friend will host the inaugural edition of the Snappy Awards, which will celebrate high achievers on Snapchat.

  
• Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product

  Snapchat has announced the launch of Creator Subscriptions, which can unlock new monetization opportunities through an exclusive tier.

  
• Snapchat’s year-end recap summarizes a year that sent users to 6-7 heaven
• Snap announces AI search powered by $400 million Perplexity deal, and its stock price soars
• Amid an uncertain future, Snapchat reaches 460 million daily active users
• Snap’s new ad format asks brands to pay for creators’ education
• Snapchat is changing how creators earn money–and making it harder for them to start
• Snapchat puts the spotlight on video content with TikTok-y redesign
• Is Snapchat good for your mental health?
• Issa Rae returns to her roots with Snap’s new accelerator class