Snapchat

• Snapchat puts the “social” in social media by helping its users make Plans
• Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”

  In India, Snapchat teamed up with Kantar to study the efficacy of Sponsored Snaps and other forms of chat-based advertising.

  
• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention

  Snapchat joined the other NewFronts presenters that embraced a "full-funnel" approach to creator marketing.

  
• Snapchat is handing out “Snappy Awards” to some of its top-performing creators

  Comedian and actor Matt Friend will host the inaugural edition of the Snappy Awards, which will celebrate high achievers on Snapchat.

  
• Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product
• Snapchat’s year-end recap summarizes a year that sent users to 6-7 heaven
• Snap announces AI search powered by $400 million Perplexity deal, and its stock price soars
• Amid an uncertain future, Snapchat reaches 460 million daily active users
• Snap’s new ad format asks brands to pay for creators’ education
• Snapchat is changing how creators earn money–and making it harder for them to start
• Snapchat puts the spotlight on video content with TikTok-y redesign
• Is Snapchat good for your mental health?