MrBeast

• MrBeast breaks into streaming with one million concurrent viewers on streamer challenge
• Kalshi has accused a MrBeast editor of insider trading. Will he go down as a cautionary tale?

  Kalshi pursued an insider trading case against a MrBeast editor who may have placed illegal bets via the prediction market.

  
• Will MrBeast’s latest acquisition form the foundation of his rumored financial services firm?

  MrBeast, who is reportedly interested in building a financial services app, has acquired Gen Z-focused fintech company Step.

  
• Whatnot’s Super Bowl Sunday plans include a $1 million MrBeast giveaway

  Whatnot is offering a unique form of Super Bowl counter-programming with a live stream offering $1 million of MrBeast giveaways.

  
• Starbucks is doing an official MrBeast drink (and sponsoring his Amazon show too)
• Coming soon to Beast Industries: Brand-creator matchmaking, a MrBeast phone, and maybe an IPO
• The Rockefeller Foundation partners with Beast Philanthropy, hoping to capture “the hearts and minds of millions of young people”
• MrBeast is opening his own theme park. It’s in Saudi Arabia.
• MrBeast filed a trademark for a financial services company (and a bunch of other stuff)
• MrBeast’s Vyro turns clipping into big business for creators and brands
• Will MrBeast’s sponsor disclosures (or lack thereof) get him in trouble with the FTC?
• Can MrBeast Kick it? Yes he can.