MrBeast

• MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub
• MrBeast’s build kits are in the (Kids) Club at a Lowe’s location near you

  MrBeast is expanding his partnership with Lowe's by bringing his Lab Swarms build kits to the chain's Kids Club.

  
• MrBeast breaks into streaming with one million concurrent viewers on streamer challenge

  YourRage emerged victorious in a streaming competition between 50 creators, but host MrBeast may have been the true winner.

  
• Kalshi has accused a MrBeast editor of insider trading. Will he go down as a cautionary tale?

  Kalshi pursued an insider trading case against a MrBeast editor who may have placed illegal bets via the prediction market.

  
• Will MrBeast’s latest acquisition form the foundation of his rumored financial services firm?
• Whatnot’s Super Bowl Sunday plans include a $1 million MrBeast giveaway
• Starbucks is doing an official MrBeast drink (and sponsoring his Amazon show too)
• Coming soon to Beast Industries: Brand-creator matchmaking, a MrBeast phone, and maybe an IPO
• The Rockefeller Foundation partners with Beast Philanthropy, hoping to capture “the hearts and minds of millions of young people”
• MrBeast is opening his own theme park. It’s in Saudi Arabia.
• MrBeast filed a trademark for a financial services company (and a bunch of other stuff)
• MrBeast’s Vyro turns clipping into big business for creators and brands