NewFronts

• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention
• Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed

  At its 2026 NewFronts presentation, Meta's announcements included new ad formats and new ways to use generative AI.

  
• TikTok announces five new ad formats, including a branded take on the Google Doodle

  Among several new ad products discussed at NewFronts 2026, TikTok introduced a Logo Takeover format that pairs brands with its icon.

  
• Google’s ads are reaching consumers “across every touchpoint” — including live sports

  YouTube's NewFronts presentation included some details about updates to the Google ad suite, which is reaching across more formats.

  
• YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform
• IAB is giving creators their own upfronts
• At Google’s NewFronts pitch, execs explain how YouTube helps brands find “the perfect match”
• Meta is launching a new ad product (and using AI) to get brands closer to trending Reels
• TikTok expands its Pulse product to bring brands closer to its culture
• IAB releases full schedule for 2025 NewFronts
• Meta is using AI to power brand and creator matchmaking on Facebook and Instagram
• TikTok is bringing “tentpole moments” to its premium ad product Pulse Premiere