Amazon

• Twitch has streaming deals in its new Shopping category
• Amazon wants Prime Video users to get their news from TikTok-style clips

  Amazon's latest attempt to compete with TikTok involves short-form news clips that show up in the Prime Video app.

  
• YouTube, Netflix, and Amazon team up to charm Capitol Hill over sports rights

  YouTube, Netflix, Amazon, and other streamers have signed increasingly larger deals to distribute live sports content. Among the biggest are YouTube's seven-year lockdown of NFL Sunday Ticket, Netflix's $5 billion deal for 10 years of WWE Raw, and Amazon's 11-year NBA agreement.

  
• YouTube and Amazon partner to let creators sell a “curated catalog of highly requested and trending products”

  YouTube and Amazon have officially joined forces, and will let U.S.-based creators who are enrolled in both the YouTube Partner Program and the Amazon Influencer Program (or Amazon Associate Program) sell Amazon products directly within their long- and short-form videos.

  
• Twitch and Amazon facing class-action lawsuit over scraping streamers’ content without their consent
• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”
• Are in-browser game demos Twitch’s entry into the booming live shopping industry?
• Starbucks is doing an official MrBeast drink (and sponsoring his Amazon show too)
• Top 5 Branded Videos of the Week: Money money money
• Top 5 Branded Videos of the Week: Nukes, F1, seed wars, horse girls
• Top 5 Branded Videos of the Week: LEGO my Laneige
• Top 5 Branded Videos of the Week: The Alan Chikin Chow cosmetics beatdown