Amazon

• YouTube and Amazon partner to let creators sell a “curated catalog of highly requested and trending products”
• Twitch and Amazon facing class-action lawsuit over scraping streamers’ content without their consent

  "Content creators such as plaintiff and the class members will never be able to claw back the intellectual property unlawfully copied and used by defendants to train Amazon’s generative AI," Pandiscia's suit says.

  
• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”

  At Cannes Lions, Amazon announced a Fire TV creator hub filled with content from the likes of Dude Perfect, Topper Guild, and Celine Dept.

  
• Are in-browser game demos Twitch’s entry into the booming live shopping industry?

  The horror adventure video game Reanimal is the first test subject for Game Lift, a Twitch feature that offers in-browser demos.

  
• Starbucks is doing an official MrBeast drink (and sponsoring his Amazon show too)
• Top 5 Branded Videos of the Week: Money money money
• Top 5 Branded Videos of the Week: Nukes, F1, seed wars, horse girls
• Top 5 Branded Videos of the Week: LEGO my Laneige
• Top 5 Branded Videos of the Week: The Alan Chikin Chow cosmetics beatdown
• Top 5 Branded Videos of the Week: MrBeast, Dave Ramsey, a battery, and an otamatone walk into a bar
• Top 5 Branded Videos of the Week: Would you like a side of water with that?
• Top 5 Branded Videos of the Week: Here be dragons