think with google

• Creators become celebrities: 92% of advertisers consider creator content to be “premium”
• YouTube looks to snag more TV dollars as CEO Susan Wojcicki says her company “is the mainstream”

  During its annual Brandcast, which was held adjacent to TV upfronts, YouTube hyped MrBeast and other creators who can "tell a good story"

  
• Tuesday Is The Top Day Of The Week For Watching YouTube Fitness Videos On TVs

  A report from Think With Google notes that watch time on TVs for YouTube fitness videos peaks on Tuesdays, which contrasts other categories.

  
• Google To Advertisers: Viewers Pay 2.4 Times More Attention To Ads With Sound Than Silent Ads

  Think With Google has published statistics that show consumers pay more attention to ads on YouTube than on other platforms.

  
• YouTube: More Millennial Dads Watch Parenting Videos Than Millennial Moms
• Google Report: Generation X Uses YouTube For Nostalgia, Connecting With Kids
• Between 2015 And 2016, YouTube Watch Time Tripled Among Users 55 And Older
• ‘The Revenant’ Leads Best Picture Nominees In Terms Of YouTube Trailer Views
• ‘Star Wars’ Teaser Leads YouTube’s Trailer Leaderboard With 67.8 Million Views [INFOGRAPHIC]
• YouTube:  Nearly 10% Of Google Preferred Viewers Don’t Watch TV
• Music, Minecraft Lead YouTube’s Top Searched Terms Of 2014
• YouTube Data Shows Halloween As Top Time Of Year For Beauty Videos [INFOGRAPHIC]