At this year's Brandcast, YouTube wanted advertisers to know: When it comes to building fan fervor around content, it's not just a match for traditional TV networks—it's better.
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At Brandcast, YouTube tells advertisers its real power is in creator fanbases
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Google is turning AI into a teacher’s assistant on educational videos
At the annual Google I/O developers conference, the tech giant announced an AI-powered quiz tool for viewers of educational videos.
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Strange things are afoot at the Circle K: Danny Duncan gets c-store distribution for his energy shots
Danny Duncan has partnered with Circle K to get his Matador Energy shots into more than 7,000 convenience stores in the United States.
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Creators on the Rise
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TikTok
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Between 30% and 50% of videos TikTok shows users are based on what it’s learned about their interests (Study)
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TikTok monetization changes: Creativity Program gets a new name and “some improvements,” subscriptions expanding to VOD creators
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TikTok says it’s the No. 1 platform for discovering new mobile games
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The Biden campaign is on TikTok